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Course Overview

As millions of Americans live longer and more active lives, they seek to refresh and adapt their home environments to match their evolving lifestyles. Recognizing this growing demand and acquiring the skills to engage with this market can significantly boost your business growth.

Purpose Of This Course

This course aims to provide participants with the essential knowledge and tools to successfully market and sell services to the aging-in-place (AIP) market, enabling them to meet the unique needs of this growing demographic.


This course is designed for a diverse range of professionals, including builders, remodelers, vendors, manufacturers, architects, interior designers, trade contractors, real estate agents, healthcare professionals, and members of the academic community.

This course is approved by the American Institute of Architects (AIA), Continuing Education Systems (CES) for 6 AIA/CES Learning Units (LU’s) through the NAHB.

Course Objectives

By completing this course participants will be able to:

  • Identify three key segments within the aging-in-place (AIP) market that offer business opportunities for building professionals.
  • Recognize access points and marketing strategies tailored to targeted AIP market segments.
  • Describe effective collaboration methods among allied professionals to serve the AIP market efficiently.
  • Understand the common challenges faced by the AIP population in real-world environments.
  • Improve the AIP client consultation process using effective needs assessment and communication techniques.

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